We teamed up with 14 different artists to create 31 unique designs with 4 hero cans, Then we worked with Bud Light’s internal packaging and production departments and did a deep dive into their canning and labeling processes.
The result?
54.3 million impressions on Facebook
13 million impressions on Instagram
4.1 million impressions on Twitter
81.6M total festival impressions
97% positive sentiments
31 million unique label variations so no two cans were exactly alike.
Featured in Adweek, Complex, and Creativity.
Agency:
Vice
Creative Team:
Matt Schoen, Vasili Gavre, Rodney Hazard, Gerard Weber, Natalie Moreno
Role:
Design Director
