Social-first campaign aimed at shifting consumer sentiment and positioning Milk as the OG sports beverage. Huge collaborative effort with NFL athletes, influencers, art directors, animators, copywriters, community managers, and production teams in the creation of original social content for MilkPEP.
Agency: GALE Partners
Creative Team: Geoff Edwards, Andre De Castro, Olivia Gelard, Marnie Thompson
Director: Luis Peña
Role: Freelance Creative Director, Social
