UP NEXT was a co-branded campaign that was produced in conjunction with the launch of Vice's new EDM vertical, THUMP. Lucky attendees of the event enjoyed live sets from TOKIMONSTA, Duke Dumont, and ZEDD while they demoed the new Samsung GALAXY S4. An exclusive summer dance music festival on Manhattan's Pier 84 was the perfect environment for NYC's dance music community to try out the phone's new Animated Sequence feature and even launch fireworks from an app that we built! There was a ton of content generated at the event, including a fully produced live music video for ZEDD's remix of "Alive" and a ton of great UGC images and GIFs.
I worked with creative directors, production teams, and developers in the design and execution of social content, email invites, digital hubs, event graphics, and other promotional materials.
17,000+ RSVPs
3,000+ attendees
1,000+ fireworks launched by attendees
1,000+ images and GIFs captured on Samsung Galaxy S4
3,000+ fans featured in music videos
10MM+ Twitter and Facebook Impressions
1MM+ video views
Agency:
Vice
Creative Team:
Tom Punch, Marianna Ludensky, Rodney Hazard
Role:
Design Director
