the next generation of gamers and connect with the community through culture.
The solution: Create 2021 STREET GAMES on Roblox in conjunction with the 2021 Tokyo Olympics. Hold a tournament with 3 prominent gaming influencers competing against one another for the gold medal. Enlist creators to make off-the-wall social content promoting both the game. and the tournament.
The result:
2.1M+ game plays
Combined 5M+ organic impressions
2021 STREET GAMES on Roblox put milk at the center of the cultural conversation for gamers during the the olympics. Showing up in the gaming community led to a meaningful shift in perception and ultimately higher ROI for MilkPEP.
Agency:
GALE Partners
Creative Team:
Geoff Edwards, Lindsey Brand, Olivia Gelard, Marnie Thompson
Game Designer:
SuperAwesome
Role:
Freelance Creative Director, Social
