The UT Truck Shop and "Life In A Minute" series featuring Jenny Slate, Danny Brown, and the late Michael Kenneth Williams were created to elevate Uniqlo's UT tee shirt line. The truck traveled around the tri-state area for a month, allowing customers to shop for UT shirts and enjoy live shows (performed on top of the truck) featuring the talent from the "Life in a Minute" series. I oversaw the storyboarding for kinetic type and design of all related visual assets -- vehicle wraps, OOH ads, web banners, animations, invites, microsites, pitches, mock ups, etc.
The campaign was a massive success that resulted in 80MM total impressions, 38.1MM social media impressions, 24,000 event attendees and 1,700 shirts sold.
Agency: Vice
Creative Team: Tom Punch, Marianna Ludensky, Rodney Hazard
